The problem: Even when you are able to get in front of owners, a good percentage of leads end up walking away without coming onboard your rental program.

The solution: Vintory!

At Vintory, we are laser-focused on helping our partners grow their inventory, both through attracting new leads, and converting those leads into signed contracts. We are here to help every step of the way. Here’s how we work to increase your conversion:

  1. Identifying Risk Reversals: We’ve done a lot of research into what kind of worries and fears prevent owners from signing up with a new management company. We help you address these perceived risks in your messaging— and reverse them. Our sales and marketing system is designed to eliminate friction in the buying process.
  2. Determining Your USPs: The first thing we’ll do together is to sit down and determine what makes your company special. We will help make a comprehensive list of all your features and benefits, called your Unique Selling Propositions (USPs), and include these features in all your owner-based marketing efforts. We clarify this information and make it easy to digest, so that there can be no doubt that your company is heads-and-feet above the rest.
  3. Performing a Market Analysis and Providing a Competitor Battlecard: You already know your company inside-and-out, but what about your competitors? We take the time to understand your market and break down the specifics of competing programs, so that you can quickly and accurately detail the ways in which your company stacks up against the rest. We will even secret-shop your competitors and provide you with everything we know.  Not only will you be able to showcase your company’s benefits, but you will also quickly establish yourself as an expert in your local rental market.
  4. Designing Beautiful Pro Formas: Picture this: an owner lead comes your way inquiring about what kind of income they could expect in your rental program. Thanks to the sales tools Vintory provides, you are able to quickly turn around a beautiful, full color Pro Forma made specifically for their property, picture and all. This professional presentation, delivered quickly, can make a huge impact on your owner leads. From general to specific Pro Formas, we provide a variety of sales tools for different types of owner conversations.
  5. Integrating CRM Tools to Your Sales Process: We will set you up with a leading CRM tool, and tailor it to your specific sales process. By doing so, you will be able to track all your leads, easily schedule tasks for yourself, and automate follow-up to improve your communication with leads. Goodbye notepads and sticky-notes!
  6. Integrating Call Coaching: Our team has extensive sales and marketing experience in the vacation rental industry. As part of our service, we will record and listen in on some of your sales calls. This allows us to share feedback with you, offer tips for improvement, and track your conversion rate month-to-month.
Ready to improve your conversion rate and sign more contracts? Contact Vintory to learn more about our turnkey business development service. 

Author: Brooke Pfautz

Brooke is the CEO and Founder of Vintory and is well known in the Vacation Rental industry as the authority when it comes to growing Vacation Rental inventory. You'll find Brooke at his home office, on the latest Vacation Rental webinar or podcast, or at industry events across the States.

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