2020 Roundup: Our Most Read Blogs of the Year!
Data doesn’t lie – find out what are my three must-read blogs from 2020. Don’t have time to read them all? Take 2 minutes to check-out my summary of each.
December is almost over! How has 2020 managed to go so fast and yet so slow?
This has been a year of change and adaptation for everyone. The vacation rental property management business has been flipped on its head. COVID-19 has had a huge impact on tourism in the US. Flights, both domestic and international were cancelled, and big tourist attractions such as Disney World, and major beaches were closed down.
Vacation rental property managers had to get creative to attract new leads. To keep your business afloat you have had to look for new ways to market properties and demonstrate to homeowners that you have adapted to these times and are still able to successfully book and manage their vacation property.
One of the big trends I have seen this year is property managers looking to level up their marketing skills. I have been sharing my experience and expert tips with property managers this year on my blog. In case you missed any of the best bits, I have created a quick roundup of the most popular blogs I shared in 2020.
What’s Omnichannel Marketing and Why Should I Use it?
Omnichannel marketing has become a well used industry term. However, as a property manager, marketing terms can sometimes come across a little overwhelming. Another new thing to learn and another chunk of your marketing budget to spend.
In this post, I break down everything you need to know about omnichannel marketing and how to apply it to your vacation rental property management business. Using simple language and relevant examples, after you’ve given this post a read, you will practically be a pro!
Why There’s No Better ROI Than Inventory Acquisition
The modern world we live in has given us access to a stream of new data. This has become a huge part of marketing strategies. However, the overwhelming amount of information can lead to wasted time over-analyzing every tiny piece of data.
Stop spending hours scrolling through irrelevant data and start focusing on the numbers that matter. In this post I cover what metrics you need to focus on and how to calculate them.
Get a clear picture on your ROI for your marketing and start making a smarter strategy where you acquire more inventory and spend less money.
I even made this post into a short video that delves deeper into ROI and why inventory acquisition is where you should keep your focus. For more video tips, subscribe to my YouTube channel here.
How Valuable is Adding a Rental Property to Your Program?
This year I learned that you really love videos. Two of my top posts are video/blog posts. Whether you prefer reading, or watching, give this post a look, you wont regret it.
One of the first things I realized when I started out in the vacation rental industry is that if you don’t grow your inventory – you won’t go very far.
In this post, learn why inventory acquisition is vital to growing your business and how to take a step back to look at the big picture. When you start seeing a property for its lifetime value, rather than its yearly rental income your perspective on inventory acquisition will change dramatically.
There will be more video tips to come in 2021. Check back at the blog for updates or sign up for our monthly newsletter.
That concludes our 2020 round up. Leave a comment below and let me know what was your favorite post from the blog this year, and what content you want to see more of in 2021.
Question: What industry topics would you find most valuable to learn more about?
Author: Brooke Pfautz
Brooke is the CEO and Founder of Vintory and is well known in the Vacation Rental industry as the authority when it comes to growing Vacation Rental inventory. You'll find Brooke at his home office, on the latest Vacation Rental webinar or podcast, or at industry events across the States.