If you cannot measure it, you cannot improve it

~ Lord Kelvin

Adding additional inventory to your rental program can have a significant impact to your business. However, do you know what that return on investment looks like? Which campaigns have the best ROI? How many leads or deals do you expect from each marketing source? These questions are usually very difficult to answer and why we built this Vacation Rental Inventory ROI Calculator. The goal of this calculator was the following:

  • Understand the Return on investment of adding additional inventory into your rental program
  • Understand the investment required to achieve your inventory growth goals
  • Understanding the primary metrics that truly matter
  • Helps create the playbook for your inventory growth plan
Determine Your 12 Month Goal Properties
Select the number of properties you currently have.
PROPERTIES
Inventory Goal
Select the number of properties you want to have in 12 months.
INVENTORY GOAL
Annual Churn
What percentage of inventory do you plan on losing over the next 12 months?
CHURN

Your 12 Month Goal is Deals

Gross Booking Revenue (GBR) per Property
What is your average gross booking revenue per property? This is the amount before taxes, insurance, fees, etc… This is usually the amount you base your commission rate on.
AVG. GBR
Margins
What percentage of the GBR falls to the bottom line as net profit?
AVG. MARGIN
Churn
What percentage of inventory do you historically lose per year?
ANNUAL CHURN %
Targets Targets
What is your total number of homeowners you are targeting?
# TARGETS
Direct Mail Response Rate
What is the percentage of responses you expect to your direct mail?
DM RESPONSE RATE
Conversion Rate
What percentage of responses do you expect to convert to a closed deal?
DM CONVERSION RATE
Direct Mail Drops
Select the number of direct mail drops over the next 12 months.
DM DROPS
Direct Mail Cost
What do you expect is the avg. direct mail cost per piece?
AVG. DM COST
PPC / Retargeting Paid Traffic
Select your paid traffic (search, social & display) per month.
Small Markets = 50-100 / Medium = 100-300 (San Diego, Park City) / Large = 500-1000 (Orlando, Destin)
Paid Traffic
Traffic to Lead Conversion
What percentage of traffic converts to a lead?
PPC Lead Conv.
Lead to Deal Conversion
What percentage of leads convert to a deal?
PPC Deal Conv.
CPC
What is your average Cost Per Click (CPC)?
CPC
Custom Audiences / List Based Retargeting Match Rate
What percentage of your target list are you able to match?
Match Rate
Impressions/Month
Select home many impressions per month per target.
Impressions
Impressions to Traffic Conversion
What percentage of impressions converts to traffic?
Traffic Conv.
Traffic to Lead Conversion
What percentage of traffic converts to a lead?
Lead Conv. %
Lead to Deal Conversion
What percentage of leads convert to a deal?
Deal Conv.
Campaigns run per year
Select the number of campaigns you want to run per year.
Months
Cost Per Impression
What is the average cost per impression?
CPI
Email Match Rate
What is the percentage of targets you are able to find email addresses for?
Match Rate
Monthly Campaigns
How many times per month will you hit each target?
# Campaigns
Click Through Rate
What is your average click through rate?
CTR
Traffic to Lead Conversion
What percentage of traffic converts to a lead?
Email Traffic Conv
Lead to Deal Conversion
What percentage of leads become a deal?
Deal Conv.
Email Investment
What is your monthly investment for running email campaigns?
Monthly Inv.
IP Targeting Match Rate
What is the percentage of targets you are able to find IP addresses for?
Match Rate
Impressions
How many impressions per IP address per campaign?
IMP to Traffic
Impressions to Traffic Conversion
What percentage of impressions converts to traffic?
IMP to Traffic
Traffic to Lead Conversion
What percentage of traffic converts to a lead?
Traffic Conv.
Lead to Deal Conversion
What percentage of leads convert to a deal?
Deal Conv
Campaigns run per year
Select the number of campaigns you want to run per year.
Camp. Months
Cost Per Impression
What is the average cost per impression?
Cost Imp.
Data Data Expenses
What is the total data cost including addresses, emails and phones?
Data Cost
Vintory Investment Monthly Management
What is the monthly management investment?
Management Fee
Success Fee
What is the success fee per contract?
Success Fee
Microsite / Referrals Referral Leads/Year
Select the number of new referrals per year from the microsite and personal referrals.
Referral Leads
Conversions
What percentage of leads from the microsite and referrals convert to a deal?
Deal Conv
Next Steps:

Click Print to have a permanent copy of this summary report.


Summary
Total # of New Properties
Projected GBR
Proj. Margins (1st Year)
Investment
ROI (1st Year)
Proj. Margins (5th Year)
ROI (5th Year)
LTV:CAC Ratio
Cost Per Lead (CPL)
Cost to Acquire New Customer (CAC)
Leads / Deals by Source
Investment Source Yearly Leads Yearly Deals
Direct Mail
PPC/Retargeting
Custom Audiences
Email
IP Targeting
Microsites/Referrals
Total
Property Goals
Current # Properties
Goal (Total)
Churn
Goal (Total # Properties all sources)
Plus / Minus Goal
Investment
Investment Monthly Yearly
Direct Mail
Data
PPC/Retargeting
Custom Audiences
Email
IP Targeting
Vintory
Primary Metrics
Cost Per Lead (CPL)
Cost to Acquire New Customer (CAC)
Months to Recover CAC
LTV:CAC Ratio
ROI (1st Year)
ROI (5 Year)
Avg. Customer Lifetime (in Years)
Return (Per Deal)
Projected GBR
Projected Margins (1st Year)
Projected Margins (5 Year)
Projected Margins (Lifetime)
Avg. Customer Lifetime Return (Total)
Projected GBR
Proj. Margins (1st Year)
Proj. Margins (5 Year)
Proj. Margins (Lifetime)

We’ve created a marketing system that offers a seamless experience for the homeowners we target to join your rental network. Our experts have tested and proven our process and mixed creativity with data & solid strategy to get results.


*This calculator is designed to give Vintory's prospective clients an estimate on the marketing services, investments costs and roi expectations. Nothing on this website is a representation or guarantee of any actual financial performance or return on investment. Note that the calculations you see are default settings intended for your adjustment based on your properties and your company’s projections.