If you cannot measure it, you cannot improve it
~ Lord Kelvin
Adding additional inventory to your rental program can have a significant impact to your business. However, do you know what that return on investment looks like? Which campaigns have the best ROI? How many leads or deals do you expect from each marketing source? These questions are usually very difficult to answer and why we built this Vacation Rental Inventory ROI Calculator. The goal of this calculator was the following:
- Understand the Return on investment of adding additional inventory into your rental program
- Understand the investment required to achieve your inventory growth goals
- Understanding the primary metrics that truly matter
- Helps create the playbook for your inventory growth plan
Determine Your 12 Month Goal
Properties
Inventory Goal
Annual Churn
Gross Booking Revenue (GBR) per Property
Margins
Churn
Select the number of properties you currently have.
PROPERTIES
Select the number of properties you want to have in 12 months.
INVENTORY GOAL
What is the number of properties you plan on losing over the next 12 months?
CHURN
Your 12 Month Goal is Deals
What is your average gross booking revenue per property? This is the amount
before taxes, insurance, fees, etc… This is usually the amount you base your
commission rate on.
AVG. GBR
What percentage of the GBR falls to the bottom line as net profit?
AVG. MARGIN
What percentage of inventory do you historically lose per year?
ANNUAL CHURN %
Paid Marketing
Paid Leads / Year
Lead to Deal Conversion
Customer Acquisition Costs (CAC)
Monthly Management
Select your paid traffic (search, social & display) per month.
Paid Leads / Year
What percentage of leads convert to a deal?
Paid Deal Conv.
What is your average Customer Acquisition Costs (CAC)?
CAC
What is the monthly management investment?
Management Fee
Referrals
Referral Leads / Year
Lead to Deal Conversion
Customer Acquisition Costs (CAC)
Select your referral traffic (organic search, word of mouth) per month.
Referral Leads / Year
What percentage of leads convert to a deal?
Ref. Deal Conv.
What is your average Referral Customer Acquisition Costs (CAC)?
CAC
Next Steps:
Summary
Leads / Deals by Source
Property Goals
Investment
Primary Metrics
Return (Per Deal)
Avg. Customer Lifetime
Return (Total)
| Total # of New Properties | |
| Projected GBR | |
| Proj. Margins (1st Year) | |
| Investment | |
| ROI (1st Year) | |
| Proj. Margins (5th Year) | |
| ROI (5th Year) | |
| LTV:CAC Ratio | |
| Cost Per Lead (CPL) | |
| Cost to Acquire New Customer (CAC) |
| Investment Source | Yearly Leads | Yearly Deals |
|---|---|---|
| Paid Marketing | ||
| Referrals | ||
| Total |
| Current # Properties | |
| Goal (Total) | |
| Churn | |
| Goal (Total # Properties all sources) | |
| Plus / Minus Goal |
| Investment | Monthly | Yearly |
|---|---|---|
| Paid Marketing | ||
| Referrals / Other | ||
| Vintory | ||
| Total Annual Cost |
| Cost Per Lead (CPL) | |
| Cost to Acquire New Customer (CAC) | |
| Months to Recover CAC | |
| LTV:CAC Ratio | |
| ROI (1st Year) | |
| ROI (5 Year) | |
| Avg. Customer Lifetime (in Years) |
| Projected GBR | |
| Projected Margins (1st Year) | |
| Projected Margins (5 Year) | |
| Projected Margins (Lifetime) |
| Projected GBR | |
| Proj. Margins (1st Year) | |
| Proj. Margins (5 Year) | |
| Proj. Margins (Lifetime) |
*This calculator is designed to give Vintory's prospective clients an estimate on the marketing services, investments costs and roi expectations. Nothing on this website is a representation or guarantee of any actual financial performance or return on investment. Note that the calculations you see are default settings intended for your adjustment based on your properties and your company’s projections.
