If you cannot measure it, you cannot improve it

~ Lord Kelvin

Adding additional inventory to your rental program can have a significant impact to your business. However, do you know what that return on investment looks like? Which campaigns have the best ROI? How many leads or deals do you expect from each marketing source? These questions are usually very difficult to answer and why we built this Vacation Rental Inventory ROI Calculator. The goal of this calculator was the following:

  • Understand the Return on investment of adding additional inventory into your rental program
  • Understand the investment required to achieve your inventory growth goals
  • Understanding the primary metrics that truly matter
  • Helps create the playbook for your inventory growth plan
Determine Your 12 Month Goal Properties
Select the number of properties you currently have.
PROPERTIES
Inventory Goal
Select the number of properties you want to have in 12 months.
INVENTORY GOAL
Annual Churn
What percentage of inventory do you plan on losing over the next 12 months?
CHURN

Your 12 Month Goal is Deals

Gross Booking Revenue (GBR) per Property
What is your average gross booking revenue per property? This is the amount before taxes, insurance, fees, etc… This is usually the amount you base your commission rate on.
AVG. GBR
Margins
What percentage of the GBR falls to the bottom line as net profit?
AVG. MARGIN
Churn
What percentage of inventory do you historically lose per year?
ANNUAL CHURN %
Paid Marketing Paid Leads / Year
Select your paid traffic (search, social & display) per month.
Paid Leads / Year
Lead to Deal Conversion
What percentage of leads convert to a deal?
Paid Deal Conv.
Customer Acquisition Costs (CAC)
What is your average Customer Acquisition Costs (CAC)?
CAC
Monthly Management
What is the monthly management investment?
Management Fee
Referrals Referral Leads / Year
Select your referral traffic (organic search, word of mouth) per month.
Referral Leads / Year
Lead to Deal Conversion
What percentage of leads convert to a deal?
Ref. Deal Conv.
Customer Acquisition Costs (CAC)
What is your average Referral Customer Acquisition Costs (CAC)?
CAC
Next Steps:

Click Print to have a permanent copy of this summary report.


Summary
Total # of New Properties
Projected GBR
Proj. Margins (1st Year)
Investment
ROI (1st Year)
Proj. Margins (5th Year)
ROI (5th Year)
LTV:CAC Ratio
Cost Per Lead (CPL)
Cost to Acquire New Customer (CAC)
Leads / Deals by Source
Investment Source Yearly Leads Yearly Deals
Paid Marketing
Referrals
Total
Property Goals
Current # Properties
Goal (Total)
Churn
Goal (Total # Properties all sources)
Plus / Minus Goal
Investment
Investment Monthly Yearly
Paid Marketing
Referrals / Other
Vintory
Total Annual Cost
Primary Metrics
Cost Per Lead (CPL)
Cost to Acquire New Customer (CAC)
Months to Recover CAC
LTV:CAC Ratio
ROI (1st Year)
ROI (5 Year)
Avg. Customer Lifetime (in Years)
Return (Per Deal)
Projected GBR
Projected Margins (1st Year)
Projected Margins (5 Year)
Projected Margins (Lifetime)
Avg. Customer Lifetime Return (Total)
Projected GBR
Proj. Margins (1st Year)
Proj. Margins (5 Year)
Proj. Margins (Lifetime)

We’ve created a marketing system that offers a seamless experience for the homeowners we target to join your rental network. Our experts have tested and proven our process and mixed creativity with data & solid strategy to get results.


*This calculator is designed to give Vintory's prospective clients an estimate on the marketing services, investments costs and roi expectations. Nothing on this website is a representation or guarantee of any actual financial performance or return on investment. Note that the calculations you see are default settings intended for your adjustment based on your properties and your company’s projections.