Free Swipe File
Two full outbound sequences and four reply templates, written for vacation rental managers prospecting homeowners. Anything in [brackets] is yours to fill in.
Leads with public records and offers something concrete in return for a reply. Short on purpose: the only job of email one is to earn a yes.
Hi [firstName] — I was doing some public records research and see you own the home at [address]. Homes like yours typically perform extremely well as vacation rentals.
Can I send you a custom estimate on what your home might earn as part of our rental program?
— [SenderName]
[Sender Name]
[Company Name]
[Title]
[Phone]
Thoughts?
Know you're busy. We have an online rental estimator calculator you can play with if that is easier. [link to calculator]
[image of calculator]
Same structure, different lever: instead of offering an estimate, it leads with a quantified result from a comparable home.
Hi [firstName] — It appears you own the house at [address]. We've helped owners of similar homes [quantifiable benefit, i.e. grow their booking revenue by 63%] in the [time span, i.e. 12 months] thanks to [process used to get results, i.e. our database of 100k+ past guests].
Is [benefit mentioned above, i.e. getting more bookings] a priority for you this year?
— [SenderName]
[Sender Name]
[Company Name]
[Title]
[Phone]
Thoughts? [or something like "Any questions?"]
Understand you're busy. We'll be here for you when you're ready to learn more about how we can [repeat benefit from first email]. Until then…
[funny meme or gif]
Once an owner replies, the goal shifts from getting attention to getting a call booked. These four move a warm reply toward a conversation.
Hello [first name],
Thank you for your reply! We are happy to help you get a short term rental projection for your property.
To ensure the report is as accurate as possible, we need to see the property. Can you send me some quick cell pics? Or perhaps you already have a listing on Airbnb or VRBO and you can share the link?
Once we have the report done, let's meet on a phone or zoom call so we can share it with you and discuss how our rental program works.
What's the best phone number to reach you?
Thanks,
[signature]
Hello [first name],
If you are not able to send me your property pics so I can create an income projection… perhaps you would be available for a quick chat so I can gather some details?
The call will also answer your questions about how our management program works.
It's always good to know all your property management options before you need them 🙂
Thanks,
[signature]
Hello [first name],
I've not heard from you, so you must be very busy. All the more reason to turn your property into a lucrative passive income stream with [company name]'s services.
If we can hop on a consultative call, I can help you understand all the ways we make short term rental management a breeze 🙂
What is the best phone number to reach you on?
Thanks,
[signature]
Hello [first name],
Maybe at this point you are more curious than serious. That's ok! While I'd love to speak with you and see if we are a good fit for each other, I understand sometimes it's hard to connect.
If you still want an idea of what your property could earn on [company name]'s vacation rental program, check out the dynamic calculator we created to help you get a ballpark idea. Click here. [insert link]
Please keep in mind it is a conservative amount based on your first year. The longer you stay with our management, the more income you will get from repeat guests and more mature marketing.
If you are still interested in learning more, reply to this email 🙂
Cheers,
[signature]
These sequences only work if [address] and [firstName] are right. Vintory supplies the verified owner records behind them — and sends the campaigns for you.