Marketing and advertising take consistency and time to be successful. Vintory has the responsibility to deliver marketing assets and execute on the strategy. There are many factors that need to be considered for a successful partnership including:
We are very hands on with you in the onboarding process, as you will have multiple meetings with your dedicated onboarding manager, a data review, and a marketing strategy review. We will also build and launch your assets (i.e. postcards, landing page, cold email, realtor emails, and/or digital marketing depending on your plan). Once onboarded and launched, our campaign management team will be involved in the ongoing delivery of your campaigns. If you need further service down the road, we have an a la carte menu you can choose from to purchase additional services like an additional postcard design, additional CRM training, or marketing strategy consultation:
| Item | Partner’s Role | Vintory’s Role |
|---|---|---|
| Data | 1. Submit Data Order Form 5. Segment Data into Lists or Targets |
2. Pull Data 3. Append Data 4. Load into CRM |
| Landing Page | 1. Input LogoFavicon Font Colors Photographs into our easy landing page too 2. Partner Fills out the Key Messaging Worksheet and uploads into Media Center. 3. Partner Completes the Pre-Strategy Meeting Form 4. Partner puts in the copy and personalizes the landing page as preferred using our landing page building tool. 5. Partner to create subdomain of their main website (join.website.com). |
4. Landing Page Builder automagically builds the foundation of the landing page. 5. Marketing Strategy call with partner to advise on messaging to input into landing page 4a. Vintory offers tutorial in Vintory University and Live Webinars 6. Vintory to push landing page to subdomain |
| Postcards | 1. Partner offers design assets to Vintory 3. Partner identifies which list they want to send postcard. 4. Partner proofs postcard. 5. Partner updates profile in Design Studio and inputs credit card information into system for postcard costs. 7. Partner sends postcards in Design Studio. 8. For future postcards this can vary depending on if managed services have been added. In the basic Essentials plan the partner will then duplicate the postcard make adjustments and send future postcards at their own pacing. Partner submits a send request to their account management team. |
2. Vintory builds 1st postcard for the partner. 6. Vintory connects Design Studio tracking to Landing Page. And notifies when the postcard is ready to send. *Add on managed services can include a campaign manager to project manage the sending of your postcards and/or customized copy and design. |
| Cold Email Campaigns | 1. Partner to identify which targets to whom they want to send cold emails. | 2. Vintory will send out cold email campaigns ongoing. |
| ROI Calculator | 1. Partner inputs their average rental revenue data into the calculator and adjusts tool for market specific details. Partner also adds their company hex colors. | 2. Vintory’s design team builds the landing page facing part of the calculator |
| CRM | 1. Partner to watch Vintory University training videos training webinar and 1-on-1 training session with onboarding. 4. Partner to adjust automations and publish workflows after reviewing and adjusting |
2. Vintory to offer training through webinar and 1-on-1 sessions. 3. Vintory provides workflows and automations already pre-built. |
| Ongoing support | Connect with Vintory by contacting support and/or your account management team. |
