The foundation of a great inventory acquisition strategy all starts with data. Without a solid data file, it doesn’t matter how good your marketing campaigns are if they’re not hitting the right target. At Vintory, we spend a significant amount of time in the, ‘setup phase’: compiling lists from multiple sources, merging and appending to get information such a emails, phone numbers and social media profiles. We then segment that list to make sure the right message is sent to the right target at the right time. Use the tips and tricks we’ve learned over the years to leverage data to increase your vacation rental inventory.
In this Vintory Learning Studio session, you’ll learn:
- Where to get homeowner data;
- The best way to merge the data;
- The importance of segmentation;
- What appending allows you to do;
- Successes of visualization.
Interested in sourcing the data in your market to run a campaign targeting homeowners? Book a meeting to see our demo on how we can help add new rental properties to your network using our proven Omnichannel marketing system.
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