Grow Your Vacation Rental Business With CRM Software
Your local vacation rental business is doing well. Guests are happy, occupancy rates are high, you’ve got some five-star reviews, and the cash has started to flow in. According to StayFi, since Covid-19, occupancy in vacation rentals has increased 60% and the nightly rate has increased 23.2%, so you can expect business to keep booming in 2021.
But do the processes you have in place right now support your ability to grow with your business? Excel sheets and sticky notes work for a while, but now you’ve realized you need something a bit more robust.
In this article, we will cover what a vacation rental property acquisition CRM is and how it can help you scale and grow your vacation rental business.
What is CRM Software for Property Acquisition?
CRM stands for customer relationship management. A CRM for vacation rental managers is software that helps you manage your interactions with owners and potential leads. The goal of a CRM is simple, by improving your relationships and communication with owners (customers) you can grow your vacation rental management business through the acquisition of new properties.
How A Property Acquisition CRM Will Help You Grow Your Business
A magic software that helps you acquire new homeowners? Sound a little too good to be true? Well, it’s not magic, but when used properly and in coordination with other aspects of your business, a CRM will help you acquire new homeowners, and grow your vacation rental business. But, how?
Acquiring New Homeowners With a CRM
CRMs can have a ton of great features that make lead gen easy. For example, the Vintory CRM includes features such as enrolling new leads in an automatic Initial Lead Nurture Campaign after they fill out a contact form on your website.
This is an automated campaign that starts with a call between you and the new lead. The CRM automatically calls you and connects you to the new lead. If they don’t pick up, a follow-up email is sent and you are automatically notified the following day to give them another call.
This structured workflow makes it easy to keep track of follow up tasks, improving communications without slip-ups and potential leads waiting for you to get back to them.
Data-Driven Insights
A CRM captures a ton of information about your leads. This data will help your sales team deliver their pitch in a more personalized approach. They can zero in on the issues that individual leads are facing.
The data collected will also ensure you aren’t wasting time chasing leads that won’t convert or moving unqualified leads through your sales funnel.
Tech Tips To Grow Your Vacation Rental Business
Embracing new tech when you are a small family run business or growing and overwhelmed with work can be tough. You might be worried about the time it will take to train your team, and the money it will cost.
When growing a vacation rental business, it’s important to look to the future and not just get caught up in your daily to-do list. The time you invest now, in researching the right tech and the right vacation rental CRM will allow you to scale quickly in future.
You will need to invest a day or two in training your staff on new software. However, that time is quickly made up in the automation provided by a CRM and the additional organization, which means you are never running around like a headless chicken trying to figure out where you put that post-it-note or if a team member sent that email to a client. You simply log on to your computer and view all the information you need in one easy place.
Looking to grow your vacation rental management business? Vintory has just launched the first and only CRM and Sales & Marketing Automation Platform designed exclusively for Vacation Rental Managers to grow their inventory. Book a demo today!
